Dumping Shahrukh Khan as the brand ambassador of Pepsi has proved very costly for the pepsico company. Kolkata Knight Riders has announced Coca Cola Sprite as the official drink of the team.
With this deal Coca Cola is getting the services of Saurav Ganguly dumped by Pepsi in 2008 and Shahrukh Khan, Ricky Ponting and many other players including Ishant Sharma who is brand ambassador of Pepsi.
Sprite is getting branding rights on players apparels and helmets. It will also get in-stadia presence.
No comments:
Post a Comment