Friday, April 11, 2008

IPL : Cricket Ka KarmYudh

IPL the league format of twenty20 is going to start from 18th April. In the series of posts I will be covering about first IPL facts more or less related to marketing and advertising, after this I will cover each of the 8 teams.

So starting with IPL

Sponsors for the first 5 years
  • DLF (Main Sponsor) $50 million
  • Hero Honda(Associate Sponsor) $22.5 million
  • Pepsi (Beverage) $12.5 million
  • Kingfisher Airlines (Umpire Partner) $26.5 million
Official Website

It has finally come up and its
There is another website but it doesn't contain much information.

Official Song : "Cricket ka Karmyudh"
The song has been on air for quite a long time now and I have started to love it as its music is somewhat different type

Lyrics goes as

Aankhen uunchi kar dekh sikhar
Hathiyar utha tu dikha hunar

Mutthi mein hai teri hai taqat
Dushman ki ayee hai aafat

Tu laga dao, tu laga pench
Tu dekha jigar,tu dikha tez

Lakhon dhadkan ki jaan hai tu
Lakhon ke dil ki shan hai tu

Tu laga zor, tu macha sor
Ek mahaveer santan hai tu

Na deshyudh, na dharmayudh
Yeh hai dharti par karmayudh

Full Schedule Season-1

This is the new ad air and its worth watching

"kab aayega inka baap"

I agree with what adoholik says , since all the stars are associated with one team or the other the 100 crore earmarked for advertising is being used affectively and creativity is not compromised.

This was all about IPL publicity, sponsors, schedule and website details etc.
Teams coming soon :)

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